- OUR STORY
"WELCOME TO ADVANCED COSMETICA”
It’s no surprise the slogan for Advanced Cosmetica is 'Leading the future in skin and hair care, naturally' because the brand is heralding in a new revolution in how to look after skin and hair, and the results we can expect from them.
There is NO other Australian product that is using natural, native to Australia ingredients to brighten the skin and prevent anti ageing naturally, for skin of all ages.
Enter Advanced Cosmetica, an Australian owned cosmeceutical company with a difference. All Advanced Cosmetica products are made in Australia, and the entire product line features ingredients sourced in Australia and around the world. Star ingredients include: kakadu plum, bearberry, as well as aloe vera, marine collagen, rose oil, and liquorice root.
“I wanted to see a difference with people using aloe vera products, a real difference. And this difference is seen when you use ingredients in their purest form, when water is not the first ingredient on the product label, and when it’s not a synthetic version of an active ingredient,” says founder of the Advanced Cosmetica range, Emidio Navarroli.
Did you know more than 95% of all skincare and haircare products use water (or ‘aqua’) as a first ingredient base and, we believe, are profiteering at your expense? Just check the back of the current products you use.
Instead, Advanced Cosmetica have formulated all their current products with an aloe vera base. This is a unique point of difference, making it a stand alone, incomparable brand. Aloe vera is high in amino acids, contains antioxidants, and is deeply moisturising while assisting in the regeneration of collagen and skin elasticity, so your skin and hair benefits and offers you value. Utilising our knowledge and experience, Advanced Cosmetica bring you these benefits so you too can share this information with others and help overcome common to more complicated skin concerns.
“Because our Australian sun is so harsh, the Advanced Cosmetica range provides a way to get food for skin without having to go in the damaging sun.
“Advanced Cosmetica has sourced the right, and highest quality ingredients, so you have the vitamins you need to nourish your face. It’s a range that is essentially food for skin, which in turn produces a healthy glow that Australians and the world love on their face.
“Wouldn't it be great if we could preserve the beautiful, clean environment where Advanced Cosmetica is produced in Australia, and we endeavour to do just that,” says Emidio.
How does the Advanced Cosmetica brand aim to do this?
“We utilise only natural ingredients. However, if the cosmetics were to be manufactured with synthetics, these very synthetics produce more toxins in the process, and in turn more toxins are created to make more synthetics, to stabilise more cosmetic formulas. It may all sound rather confusing but essentially, by purchasing only natural skin, hair and body care products, you can also do your bit in preserving our environment,” says Emidio.
At the heart of the Advanced Cosmetica credo is a desire to demonstrate the marked difference the range can make to the skin, with the natural active ingredients central to this.
“In researching, people would always complain that products simply don’t work, their skin is dull, and they just don’t get the results they were promised.
“And in meeting people - and seeing and hearing what they want - we got to work on what Advanced Cosmetica should be, and our focus was to counteract the harsh Australian sun, and having access to and using the right ingredients. We know a high and natural concentration of aloe vera works, and we know the potent and native Australian Kakadu plum gets results. As does bearberry. So imagine our excitement at putting it all together to create a range that works,” says Emidio.
Advanced Cosmetica takes a fresh approach to skincare, utilising organic ingredients and natural methods to formulate a skincare line which is anti ageing, but first and foremost, taking the preventative approach to wrinkles and ageing. AHAs (alpha hydroxy acid) are also an important feature in products that aid in the reduction of wrinkles, as well as to soften strong, defined lines, and improve the overall look and feel of the skin. In the Advanced Cosmetica range AHAs also are key to its efficacy, directly derived from bearberry and Kakadu plum.
Another Advanced Cosmetica credo is that hair and body care should be without harmful chemicals, and a focus on rejuvenation via a ‘natural beauty’ approach.
The Advanced Cosmetica hair care range is again a star feature of the brand story, and its first key ingredient is aloe vera. Have you ever used an aloe vera based product for your hair? It’s like nothing else. With added Moroccan argan oil, coconut oil, lavender and rosemary, it’s a hair sensation that softens and moisturises hair while stimulating hair growth.
The knowledge and experience behind the Advanced Cosmetica team - starting with founder Emidio’s knowledge and passion for biology, his biochemist who makes it all work, insightful research, and a positive understanding - lead the team to believe you can make a difference with informed choices.
“Our cleanser is not just a cleanser,” says Emidio of the staple product in the White Beauty Series range. “It’s not a foamy wash; it is packed with vitamins and an astringent so it’s like a toner too. And of course it’s gentle for those with sensitive skin.”
Similarly, the illuminating moisturiser has a consistency which is delicate and light - while doing an incredible job of deeply hydrating. While other brands give the perception of luxury and efficacy through added thickeners, the Advanced Cosmetica illuminating moisturiser is packed with aloe vera, jojoba oil, sweet almond oil, manuka honey, and SPF15.
Likewise, the Advanced Cosmetica serum is an absolute hero product in the ‘White Beauty Series’ range. It’s absorbs super quick, and is packed with Vitamin C. The consistency is not sticky, and is a light gel and exceptional under makeup.
“A good serum should only be lightly rubbed in once or twice, and then the remainder should quickly absorb on its own. That’s a good test for a good quality product. This means there is enough active Vitamin C which transports the nutrients into the dermal layer of the skin. If the product sits on the top of the skin it’s full of thickeners and unnecessary binders, which sits on the skin’s surface blocking the pores,” says Emidio.
The White Beauty Series is an Australian made, natural illuminating and anti-ageing skincare range, utilising the finest quality botanical ingredients from nature.
This unique aloe vera based series features five steps to naturally beautiful skin, with the desired brightening and lightening effect, evening skin tone, and creating radiant and glowing skin. The Advanced Cosmetica White Beauty Series prevents the skin from being damaged by free radicals with nourishing vitamins and antioxidants, while increasing the production of dermal collagen, rejuvenating and firming skin, which results in a more youthful you.
The ‘Illuminating Instant Face Lift’ and ‘Illuminating Instant Eye Lift’ is touted as ‘instant’ because it’s instantly treats and nourishes skin, thanks to the highly effective ingredients it contains.
“It’s not ‘magic’”, says Emidio, “But because it instantly delivers the nutrients skin needs the effect is immediate.”
Every day you use Advanced Cosmetica skin, hair and body care, these proven efficacy based products benefit your health, contributing to a fresher you and a safer environment.
And the world has taken to Advanced Cosmetica; Hong Kong leads the way with the biggest aficionados of the brand, with Japan and Korea also the biggest market for the brand.
Anecdotally, the Advanced Cosmetica range has been well received with overwhelmingly and consistently positive results.
The biggest challenge we face is to educate and inform people on what the Advanced Cosmetica range offers. The communication of honest and trustworthy information being disseminated, and a greater need than ever before to educate the health conscious consumer that there really is a safer and better way to care for your skin and hair.
Meanwhile, mixed messages are running concurrently via the big luxury brands, who rely so heavily on marketing hype and synthetic toxic ingredients which are included to boost efficacy and glamourise cheaply made products which are harmful to us all.
In summary, there is NO other Australian product that is using natural, native to Australia ingredients to brighten the skin and prevent anti ageing naturally, for skin of all ages.
And so, the biggest points of difference of the Advanced Cosmetica brand are that they:
- are aloe vera based
- use native Australian botanical ingredients like Kakadu plum
- contain all the functioning active ingredients from the plant’s essential oils, not synthetics
- contain no Parabens or sulphates
- use only plants which are safe
- not tested on animals
- contain organic essential oils derived from plant extracts which give the range its natural scent; many brands have a synthetic perfume which has no function, is toxic and a potential irritant
For more information on Advanced Cosmetica and the other natural active ingredients derived from Australia's richest minerals, essential oils and native plants, which deliver functional results in a premium luxury skin and hair care format, visit our online store. www.advancedcosmetica.com