The passion started when I was young and visiting the Australian outback during the hot summers. I snapped an Aloe Vera leaf and rubbed it on both my arms and immediately felt a soothing and cooling relief on my skin. My curiosity to learn about this plant was the beginning of my study of nature. As the years passed during my biological studies I learnt more about the valuable properties and healing functions of many plants.

From these humble beginnings I had a vision to transfer this knowledge and transform it into natural safe skin and hair care products.

I gained a wealth of knowledge in my travels and industry experience throughout many parts of Asia, Korea, Japan, Italy and USA. I also understood how climate affects and impacts our skin and hair differently. In July 2013, both my business partners and I were ready to offer something unique, with much anticipation and excitement Advanced Cosmetica was established.

At the time I had an existing Human Resource Management Degree in 1988 from Victoria College that I used to my advantage. This enabled me to liaise with other companies at a corporate level. We collaborated different formulations methods and techniques, so Advanced Cosmetica could remain a step ahead.

I have a professional hands-on approach and with the newly founded cellular extraction techniques of ingredients that are available today, I was eager to create powerful functional formulas to treat the dermal and haircare industry to make a difference and naturally benefit consumers.

We are so fortunate that the Australian natural environment provides useful exceptional native extracts. These discoveries amongst others have enabled us to offer an innovative pioneer approach to utilising scientifically proven ingredients for the advancement of efficacy-based formulas.

Almost all products on the market are water based, so I went back to my roots where my curiosity as a young man began with Aloe Vera and decided, I would use this as the base for all our products, to offer consumers so much more value and utilise Australia’s beautiful functional native extracts to create a major point of difference for the safety of all skin colours and hair type products. In fast evolving times consumers demand better quality and safer products. They also expect you to consider and preserve the environment. Advanced Cosmetica has ticked all these boxes. so rest assured we have you in safe hands.

I come from a Sales business background extending over 22 years.

I have owned my own international Designer boutique stores for over 13 years. I have been an international buyer of many prestige European brands of fashion clothing, giftware, perfumes and cosmetics including brands such as Giorgio Armani, Dolce & Gabbana, Versace and Missoni to name a few.

As popular as all the big French and Italian brands presence existed in the market, my research analysis and my close clientele communication enabled me to establish friendships and numerous international business relationships. Many trusted discussions on skin care always showed that there still was also a niche and a trending growing market towards good quality natural Australian products which needed to be fulfilled.

I found that consumers are now more informed, they have much more access to research material to gain knowledge faster at a touch of a few buttons with the technology of the Internet. With my partners, I saw that we could take the opportunity of meeting the consumer demands with our personal experience and industry knowledge to reach out to them. I believed it would not take very long for consumers to educate themselves on our natural safe products with Australian Native extracts and beautiful essential oils on offer and appreciate their affordability and most important their effectiveness.

I am proud that we have manufactured premium skin care and salon grade hair care products. The testimonial feedback on solving sensitive skin issues has been overwhelming. The fact that our hair care products are vegan and also naturally treat scalp issues has been recognised internationally. This is very exciting as we strived for a real point of difference. I hope you enjoy our products as much as we do.

Growing up with a beautiful mother who always treated my health ailments with natural remedies and organic food, I very early in my youth appreciated the healing powers of nature. I went on in my early twenties to establish my own wellness and fitness centres in Hawthorn and Malvern in Melbourne. I am a certified fitness and wellness instructor, strength and conditioning sports coach, health and nutrition advisor, counselor and Lawyer. In addition to my Law Degree I hold a Degree in Applied Science Majoring in Psychological Sciences.

I am a passionate believer that every aspect of your life influences your state of wellbeing. In an unfortunate circumstance, I was faced with serious illness that promptly altered my life trajectory. From dedicating all my time to helping others I was forced to change focus and fight for my own survival. During a very difficult time in my life whereby all my bodily functions where adversely affected I had to place all my energy into my own wellness. Along the journey of recovery, I nourished my mind, body and spirit with what I knew best and that was healing myself utilising the earths gifts of nature. During this time, I started to question all the products that I used to use daily. I started to seek out safer alternatives to cleaning products, personal care products and cosmetics. I did countless hours of research and studied the most updated scientific papers. I developed a profound understanding of natural ingredients and how they are combined to create formulas that are in line with today’s values of sustainability, diversity, inclusivity, and most important pure clean green healing conscious formulas.

Our skin is a living, breathing organ, we absorb over 60% of what goes onto our skin, so I felt it was of paramount importance to create products that I could use every day without any ill effects…and so Advanced Cosmetica was formed. Not only was I intensely motivated to meet my own personal wellness objectives I also felt a strong obligation to support people who suffered from illness. I desired Advanced Cosmetica to create products focused on wellness, transparency and luxury as I was passionate about clean natural healing products.

As a naturalist and environmentalist at heart I will continue to strive to create change and help inspire and motivate others to live a happy healthy organic life. “Be kind to yourself, be thankful for what you have and keep striving for what you want and at no point ever give up”.